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The only way to do great work is to love what you do.

Steve Jobs

Taste as a business strategy

Personal Growth

Steve Jobs’ 2005 Stanford Commencement Address

Jobs was thrown out of the company he founded, spent eleven years elsewhere, came back and built the most valuable company on earth. He was not an engineer or a designer but had an unreasonable sense of what should exist, and a matching willingness to be unpleasant about it. The Stanford address in 2005 is where the best of him is on the record.

Read when you are choosing between the sensible path and the one you actually want

If you haven’t found it yet, keep looking. Don’t settle.

Steve Jobs’ 2005 Stanford Commencement Address

It’s really hard for one company to do everything. Life’s complex.

D5: All Things Digital Conference — Steve Jobs and Bill Gates interview transcript · 2007

Sometimes life hits you in the head with a brick. Don’t lose faith.

Steve Jobs’ 2005 Stanford Commencement Address

You are already naked. There is no reason not to follow your heart.

Steve Jobs’ 2005 Stanford Commencement Address

Your time is limited, so don’t waste it living someone else’s life.

Steve Jobs’ 2005 Stanford Commencement Address

So you have to trust that the dots will somehow connect in your future.

Steve Jobs’ 2005 Stanford Commencement Address

Don’t let the noise of others’ opinions drown out your own inner voice.

Steve Jobs’ 2005 Stanford Commencement Address

Apple had to remember who Apple was because they’d forgotten who Apple was.

D5: All Things Digital Conference — Steve Jobs and Bill Gates interview transcript · 2007

No one wants to die. Even people who want to go to heaven don’t want to die to get there.

Steve Jobs’ 2005 Stanford Commencement Address

The way you get programmer productivity is by eliminating lines of code you have to write.

Apple WWDC ’97 Closing Keynote Q&A · 1997

Apple views itself as a software company and there aren’t very many software companies left.

D5: All Things Digital Conference — Steve Jobs and Bill Gates interview transcript · 2007

If you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up.

D5: All Things Digital Conference — Steve Jobs and Bill Gates interview transcript · 2007

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.

Steve Jobs’ 2005 Stanford Commencement Address

The customers aren’t going to measure us on how people tried or how hungry they were. They’re going to measure us on what they see.

Apple WWDC ’97 Closing Keynote Q&A · 1997

All 42 in the app

27 more from Steve, one at a time.

Timeless Wisdom holds 1,812 passages from 70 minds, full-screen, offline, no account. Follow Steve and the feed leans that way.

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